OUR MISSION
re-ignite the drive in middle-aged men so they can stop wasting and start winning
OUR STORY
since 2018 we’ve been creating tools to help men re-ignite their dormant drive.
Men are feeling increasingly detached from their true path in life.
Guys are drifting without a compass, which is a dangerous place to stay.
Are we here to help guys who are considering taking their own life?
No.
That’s not our area of expertise.
Clinical help should be sought immediately if that’s the case.
We are looking for the guy in his 30s, 40s and beyond who is feeling unfulfilled and wanting more out of life.
Maybe he’s got the great job, big house, loving partner, kids, powerful car, luxury watch, regular bonus, thriving business, trust fund, whatever…
But he’s still looking around thinking ‘Is this it?’
Something is missing.
That’s where we find a lot of men have a ‘Silent Struggle’.
We aim to help him improve all different sectors of his life, and build inner and outer strength along the way.
Become healthy, strong, confident, capable, fearless and fulfilled.
To become a WHOLE MAN.
Why? Because the world needs strong men.
But, in 2018, after experiencing awesome personal development events in the USA, we looked about and wondered where the opportunities are for men in the UK.
So the Whole Man Academy movement was born.
We created events for men to get together in cool locations and hear from other guys with motivating and inspiring stories.
We’ve seen hundreds of guys pack out our events.
Progress, impact and momentum.
It all helped to reach more men.
But then lockdowns ruined our plans and pretty much halted our growth overnight.
‘Adapt or die’ is the saying, so we quickly switched to online events, plus started the Whole Man Academy podcast.
Fast forward to 2023 and we have reached thousands of men across the world with our Whole Man Journal, 125+ podcast episodes with over 70,000 views, social media, and online courses.
We’ve also hosted several dinner events in Central London, Winchester, and the Cotswolds.
Then, for the man who’s really serious about taking action, has the budget, and wants something more bespoke and personal…
We developed the Whole Man Coaching Program - helping guys navigate whatever the world throws at him, and be accountable, focused, have clarity, and be more capable.
We expanded on that with the most powerful option for a guy:
Our 3-day ‘Escape and Reset Experience’… a deep dive into what a man wants out of life, with WMA Founder Anthony, at his home in the Cotswolds.
And in 2023 we launched ‘The Network’.
A membership option for men who want to achieve greath things and get round other men who want you to win.
We’ve also given talks or hosted workshops at plenty of big companies that are household names, including:
Spotify, Barclays Bank, Soho House Group, Credit Suisse, IHS Markit, Daily Mail Group, Domestic and General, Lloyds Bank, HAVAS Media, Lloyds Pharmacy, and also a few cool festivals.
That’s a potted history, so if you’d like to find out more, partner with us, or want our help, just schedule a call and we’d be happy to help.
OUR GOALS
The goal is to grow the Whole Man Academy to positively impact more men across the world. To help guys build a powerful network and lead their own version of an epic life.
More bold conversation, a growing community, more stylish events, more adventurous opportunities, more functional tools, more men who are living well.
OUR VALUES
TRUTH
FUN
BOLDNESS
FREEDOM
YOUR COACHES
ANTHONY ASTBURY
Anthony’s desire to recover from a collapsed lung started his journey to uncover the power of personal development.
He embarked on a long career working as a trader and broker in London. By his mid-30s he felt the 200+ hours a month at a desk and the race to accumulate the trappings of success taking its toll. He looked around, asking, ‘Is this it?’.
Anthony left the City in search of a life with more freedom, adventure and impact. The journey of self-improvement and personal discovery led him to start the WMA in 2018 and specialise in coaching men to lead an epic life. His corporate events, workshops, and 1-2-1 coaching, are designed to help men build a strong mindset, healthy lifestyle, and improve their resilience in today’s challenging and demanding world.
Today he researches great men, develops functional tools, and creates bold thought-provoking content to help guys live better.
RICK
COOPER
DAVID
KEY
CHEVY
ROUGH
DAVID GANDY
In April 2020 Whole Man Academy welcomed David Gandy as its first Ambassador.
During a modelling career that has spanned nearly two decades, David has worked with the world’s most powerful fashion brands and magazines and helped them take their stories to another level.
Because of his style, creativity and warmth, he’s become one of the most influential men in the world, recognised for his honesty and integrity.
“Whole Man Academy is a fantastic initiative. I’ve learned that one of the best ways to build resilience is simply to start talking. I love the ambition and I’m genuinely excited to be part of the vision. It’s vital we combat all the awful statistics around men’s mental health. It all starts with men talking.”
WORKING ALONGSIDE
PARTNERSHIPS & CORPORATE TALKS
We’ve worked alongside some of the biggest brands and companies in the world. If your company aligns with our mission and values, and want to discuss partnerships, sponsorship, or collaboration, get in touch and lets create positive impact together.